24 May 2023
5 min read
Users get in touch with the product or service by browsing the website or app, typically looking for prices, how the specific product works, available trials, or any other relevant elements before deciding to move further. The next action is usually a sign-up process, or going straight to the purchase stage, depending on the steps required or the user’s purpose.
Whether you are a bank, a fintech, a crypto company, or an on-demand mobile app, in the account opening stage, it’s essential to know that users expect a seamless experience. In contrast, fraudsters expect to find as many loopholes as possible.
A few relevant scenarios at this stage are:
This is the stage where we usually detect high levels of bot activity. For accurate detection, it’s crucial to consider the interaction channel, either through the browser or mobile, and be equally strong on both of them to understand the users’ true intentions. With the accelerated digitalization of both goods and services, hackers have started to develop sophisticated bots that can exploit weaknesses in the system to gain access to sensitive data or money. The situation is similar to an infestation of tiny insects that can go unnoticed until they cause damage on a large scale.
Several red flags that suggest bot presence are
False positives blind spots based on behavioral biometrics:
The idea would be to clearly describe situations where while it looks like fraud, it’s not, but in order to avoid false positives, you need deep expertise and advanced tools.
One consequence is that bots can generate false traffic, which can skew website analytics and make it difficult to measure website performance accurately. Additionally, some bots can block legitimate traffic or slow down website performance, leading to reduced conversions and dissatisfied customers.
To detect non-human visitors accurately and fast, you need several tools and techniques, such as AI-based fingerprinting, specific signals in place to detect abnormal behavior, and a thorough analysis of data points to make an informed decision. For example, AI-based fingerprinting can determine the type of device a user is using, including its operating system, browser, plugins, and so on, to identify any suspicious activities quickly. This overall approach is crucial to ensure that only genuine human visitors can access a service. Furthermore, it helps to prevent malicious activities like spam and fraud. Finally, it can help enhance a website's user experience by filtering out suspicious activities.
Don’t let fraudsters fake it until they make it in your business. Contact us by clicking on 'book a call' at the top of this page to learn how you can offer visitors to your site a smooth and secure sign-up process to accelerate your user acquisition. Alternatively, you can contact Matrusz directly at email@example.com or via LinkedIn.
A seamless experience for a good impression. Secure experience for a good reputation! React to bot attacks before they flood you.