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Balancing friction with an effective fraud management solution

Summary

In the recording of our webinar, we discussed how the world of eCommerce involves a fine-balancing act, forcing security and risk professionals to pit sales growth against the need for frictionless customer experiences and fraud prevention. Although the choice can seem daunting, our panelists explain that by deploying an advanced fraud solution backed up by machine learning models, you can ensure both.

Vector-3 8 February 2022
Speaker
Aleksander Kijek

Chief Innovation Office

CIO at Nethone who bridges the gap between the tech and business teams, translating complex and technological ideas into clear client gains

Things you will learn

  • How advanced fraud solutions can prevent checkout friction without impacting the customer UX.
  • The benefits of behavioural biometrics and digital fingerprinting in multi-factor authentication.
  • How machine learning (ML) models aid advanced fraud solutions.

Hear insights from industry experts on our panel, which included

  • Guest speaker Andras Cser, Vice  President and Principal Analyst at Forrester a research and advisory firm working with business and technology leaders in a range of industries.
  • Agnieszka Urbańska, Payments Manager at Polish interactive footwear store eobuwie.pl.
  • Aleksander Kijek, Chief Innovation Officer  at Nethone who bridges the gap between the  tech and business teams, translating complex and technological ideas into clear client gains.

Watch now and learn how to start your frictionless SCA journey

HubSpot Video

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