We enabled frictionless UX and more revenue growth for airline company Azul

Azul Linhas Aéreas is a Brazilian airline with the largest air network in Brazil, serving more than 100 national destinations, in addition to operating selected international routes to the United States and Portugal.

The airline sought to enhance its existing anti-fraud capabilities, seeking an option that would work effectively and automatically, cutting operational costs by reducing time-consuming manual reviews. Additionally, they wanted an advanced solution that would identify and prevent all types of fraud affecting their business. There was a strong emphasis on providing a frictionless customer experience, from start to finish of the customer journey.

The customer is now delighted to be fully effective in preventing fraud, understanding it is necessary to know your users (KYU) as opposed to knowing your customer (KYC). With KYU it is possible to ensure a frictionless experience for regular customers while blocking fraudsters before they can act.

The benefits of the customer’s improved anti-fraud setup have allowed the company to eliminate unnecessary revenue losses through a reduction in chargeback rates and false positives. Operational costs are down thanks to significantly reducing time-consuming manual reviews.