We increased traffic approvals and conversion rates for a global game store

Our client operates in the digital goods and services industry (DG&S) and specializes in selling games online on a global scale. DG&S faces many threats and one of the main challenges is rapidly growing fraud trends. It’s an easy target for cybercriminals and the reasons are simple - much easier and faster purchasing and distribution processes compared to the typical ecommerce sales and significantly less data left by the user that can be verified by the merchant.

The company reached out to us with the problem of the soaring number of rejections among online traffic, which had hindered their business development. Simultaneously, the client wanted to lower the number of chargebacks.

Our proprietary Profiler gathers over 5,000 attributes and unique fingerprints about each user. All these metrics help to understand the typical behavior of the online customer and detect the abnormalities suggesting fraud. Based on that, the Profiler delivers relevant, actionable, and accurate recommendations in real time. Additional feature engineering conducted by Data Scientists on data coming from the Profiler increases the precision of payment fraud detection.

While starting the cooperation with the client, we established a set of rules first. Such a step allowed us to monitor and understand the online traffic on the client’s checkout page, while simultaneously providing a basic security layer against the most common types of fraud. The rules were constantly being developed as we were analyzing and getting to understand the traffic better. In addition, our team of Data Scientists developed customized ML models to prevent chargebacks and to improve the results of the previous solution provider.

After three months of PoC, our Profiler helped increase the approval rate. In the end, we managed to boost the client’s sales results and lower the chargeback rate, which allowed to unlock new markets with high fraud risk.

Moreover, we were taking into account every client’s request, insights, and knowledge of the industry on a daily basis and enriched it with our own experience, gained in risky geographies and verticals. Therefore, as a result of the client service and achieved results, the gaming company has decided to cooperate with us exclusively, resigning from the previous provider.